Give it a chance, it's only been out a month, you can't expect everyone to have one yet. As for people not knowing about PilotAware, I trust you educated them? I recently took my kit to the Andover Strut meeting and there are now three more people going to buy PAWs.
The next software version will change the depiction of Non-ADS-B contacts, so keep an eye out for updates. If you want alerts on them though, you'll have to talk to the nav software developers and/or invest in some sort of audio from the Pi.
I believe Mode C is under consideration.
In the meantime, why wouldn't you fly with the PilotAware? It doesn't matter if you use it or not for your own purposes, but at least you'll be visible to us. Of course if you have ADS-B you will be anyway, but if you use it you may well see me. Look out for G-DOGG. Other than the PAW I only have Mode C.